W. Chan Kim & Renée A. Mauborgne 
Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) [EPUB ebook] 

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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.”

Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written,...

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W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released ...

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语言 英语 ● 格式 EPUB ● 网页 384 ● ISBN 9781633694163 ● 文件大小 6.6 MB ● 出版者 Harvard Business Review Press ● 发布时间 2017 ● 下载 24 个月 ● 货币 EUR ● ID 5380428 ● 复制保护 Adobe DRM
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