Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
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格式 PDF ● 网页 324 ● ISBN 9781315501444 ● 出版者 Taylor and Francis ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 4916423 ● 复制保护 Adobe DRM
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