Offering a strategic orientation to crisis management, this fully updated edition of Crandall, Parnell, and Spillan′s Crisis Management helps readers understand the importance of planning for crises within the wider framework of an organization′s regular strategic management process. This strikingly engaging and easy-to-follow text focuses on a four-stage crisis management framework: 1) Landscape Survey: identifying potential crisis vulnerabilities, 2) Strategic Planning: organizing the crisis management team and writing the plan, 3) Crisis Management: addressing the crisis when it occurs, and 4) Organizational Learning: applying lessons from crises so they will be prevented or mitigated in the future.
The second edition emphasizes the importance of managing both the internal landscape (those stakeholders within the organization, such as the employees, owners, and management) and the external landscape (those stakeholders outside of the organization, such as the media, customers, suppliers, general public, government agencies, and special interest groups).
表中的内容
Preface
1. A Framework for Crisis Management
2. The Crisis Management Landscape
3. Sources of Organizational Crises
4. A Strategic Approach to Crisis Management
5. Forming the Crisis Management Team and Writing the Plan
6. Organizational Strategy and Crises
7. Crisis Management: Taking Action When Disaster Hits
8. Crisis Communication
9. The Importance of Organizational Learning
10. The Underlying Role of Ethics in Crisis Management
11. Emerging Trends in Crisis Management
Appendix. Sample Outline of Items to Include in the Crisis Management Plan
Index
About the Authors
关于作者
John E. Spillan (Ph D, Warsaw School of Economics) is professor of Business Administration at the University of North Carolina at Pembroke. His research interests center on crisis management, international marketing, entrepreneurship, and international business. His articles have appeared in a wide range of journals.
来自同一作者的更多电子书 / 编辑
257,990 此类电子书
