Catalog > Human Sciences > Psychology > Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour) (PDF)

Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter
Consumer Profiles (RLE Consumer Behaviour) [PDF ebook]
An introduction to psychographics

Support

Cover of Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour) (PDF)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

€61.80

Buy this ebook and get 1 more FREE!

Format PDF ● Pages 198 ● ISBN 9781317565857 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3535833 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Adrian Furnham Barrie Gunter London, UK) Furnham Adrian (University College UK) Gunter Barrie (University of Leicester

81,337 Ebooks in this category

Cover of John C. Baird: Sensation and Judgment

John C. Baird: Sensation and Judgment

Psychophysical theory exists in two distinct forms — one ascribes the explanation of phenomena and empirical laws to sensory processes. Context effects arising through the use of particular methods …

Cover of James M. King & Jr., James A. Romano: Chemical Warfare and Chemical Terrorism

James M. King & Jr., James A. Romano: Chemical Warfare and Chemical Terrorism

This special issue of Military Psychology reports behavioral, pharmacological, and toxicological science research on military performance as it is affected by chemical warfare agents (CWAs) and their …

Cover of R. Fuller: Seven Pioneers of Psychology

R. Fuller: Seven Pioneers of Psychology

In this exciting new volume, six of the world”s leading scholars write about the contribution made to our understanding of human behaviour and the human mind by seven great figures of the last 100 y …

Cover of Joel Fagot: Picture Perception in Animals

Joel Fagot: Picture Perception in Animals

Animal researchers commonly present pictures to their subjects, usually birds or monkeys, in order to infer how natural objects are perceived and conceptualised, or to discover the brain mechanisms u …

Cover of Michael (Universitat Pompeu Fabra, Barcelona, Spain) Greenacre: Correspondence Analysis in Practice, Third Edition

Michael (Universitat Pompeu Fabra, Barcelona, Spain) Greenacre: Correspondence Analysis in Practice, Third Edition

Drawing on the author’s 45 years of experience in multivariate analysis, Correspondence Analysis in Practice, Third Edition, shows how the versatile method of correspondence analysis (CA) can be used …

Cover of Peter E. Langford: Approaches to the Development of Moral Reasoning

Peter E. Langford: Approaches to the Development of Moral Reasoning

The first part of the book offers a survey of current approaches to the development of moral reasoning: those of Freud, ego psychology, Piaget and Kohlberg. The approach of Kohlberg has been popular …

Cover of William Schofield: Psychotherapy

William Schofield: Psychotherapy

William Schofield presents a classic analysis of mental illness, of professional psychotherapists and their training, and of the elements of psychotherapy. He asserts the need for more rigorous selec …

Cover of Eugene (University of Minnesota, USA) Borgida & Christopher M. (University of Minnesota, USA) Federico: At the Forefront of Political Psychology

Eugene (University of Minnesota, USA) Borgida & Christopher M. (University of Minnesota, USA) Federico: At the Forefront of Political Psychology

At the Forefront of Political Psychology pays tribute to John L. Sullivan, one of the most influential political psychologists of his generation. Sullivan’s scholarly contributions have deeply shaped …

Cover of Steven M. Lehar: The Biological and Social Determinants of Child Development

Steven M. Lehar: The Biological and Social Determinants of Child Development

The Biological and Social Determinants of Child Development stimulates cross-disciplinary communication and research collaboration in the field of child development. While the papers in this issue se …

Cover of Agnieszka Wilczynska: Multidisciplinary Perspectives on the Psychology of Exclusion

Agnieszka Wilczynska: Multidisciplinary Perspectives on the Psychology of Exclusion

This new volume considers one of the most pressing topics of the generation: the sense of social exclusion, rejection and loneliness experienced by many adolescents and young adults. It offers insigh …