Catalog > Human Sciences > Psychology > Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour) (PDF)

Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter
Consumer Profiles (RLE Consumer Behaviour) [PDF ebook]
An introduction to psychographics

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Cover of Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour) (PDF)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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Format PDF ● Pages 198 ● ISBN 9781317565857 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3535833 ● Copy protection Adobe DRM

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