E-kitap > İnsan Bilimleri > Psikoloji > Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour) (PDF)

Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter
Consumer Profiles (RLE Consumer Behaviour) [PDF ebook]
An introduction to psychographics

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Örtmek Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour) (PDF)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

€61.80

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Biçim PDF ● Sayfalar 198 ● ISBN 9781317565857 ● Yayımcı Taylor and Francis ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 3535833 ● Kopya koruma Adobe DRM

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Adrian Furnham Barrie Gunter London, UK) Furnham Adrian (University College UK) Gunter Barrie (University of Leicester

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