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Learn how to manage a modern data stack and get the most out of data in your organization! Thanks to the emergence of new technologies and the explosion of data in recent years, we need new practices …

The development of a strong brand is essential to the day to day running and long-term success of any business. But how do you go about successfully positioning your brand in the marketplace and the …

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you’ll make more money. And friends. It’s a little about the creative …

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts–the kind …

TINY NOTICEABLE THINGS DISCOVER HOW TINY CHANGES AND ACTIONS CAN REVOLUTIONISE CUSTOMER AND EMPLOYEE SATISFACTION TNTs are Tiny Noticeable Things. People don’t need to do them, but when they do, they …

The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals whyself-promotion is a critical factor to success, giving you a uniqueperspective that makes …

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition …

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly …

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tip …

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author …