Publicidad, Marketing

Effective marketing in just 10-15 minutes? Yep, seriously, this book will show you how without any experience… creativity is not required. ‘I don’t have time… I’m not a techie… I don’t know whe …

The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals whyself-promotion is a critical factor to success, giving you a uniqueperspective that makes …

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition …

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly …

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author …

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been update …

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale …

Discover the forces driving the decisions of today’s most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. …

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects …

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in c …