Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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غلاف Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Märkten wird berücksichtigt.

€43.19

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لغة ألمانية ● شكل PDF ● ISBN 9783662079850 ● الناشر Springer Berlin Heidelberg ● نشرت 2013 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6342924 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Claudia Fantapie Altobelli Ralph Berndt Matthias Sander

254٬351 كتب إلكترونية في هذه الفئة

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