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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Hoes van Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Märkten wird berücksichtigt.

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Taal Duits ● Formaat PDF ● ISBN 9783662079850 ● Uitgeverij Springer Berlin Heidelberg ● Gepubliceerd 2013 ● Downloadbare 3 keer ● Valuta EUR ● ID 6342924 ● Kopieerbeveiliging Adobe DRM

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