Claudia Fantapie Altobelli & Ralph Berndt 
Internationales Marketing-Management [PDF ebook] 

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Cover of Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Märkten wird berücksichtigt.

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Language German ● Format PDF ● ISBN 9783662079850 ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6342924 ● Copy protection Adobe DRM
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