Nigel Morgan & Roger Pride: Destination Brands (ePUB) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Nigel Morgan & Roger Pride
Destination Brands [EPUB ebook]

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غلاف Nigel Morgan & Roger Pride: Destination Brands (ePUB)

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

€64.44

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لغة الإنجليزية ● شكل EPUB ● صفحات 392 ● ISBN 9781136346620 ● الناشر Taylor and Francis ● نشرت 2012 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2359312 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Nigel Morgan Roger Pride Annette Pritchard

260٬259 كتب إلكترونية في هذه الفئة

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