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Nigel Morgan & Roger Pride 
Destination Brands [EPUB ebook] 

Ủng hộ

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

€64.44
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Ngôn ngữ Anh ● định dạng EPUB ● Trang 392 ● ISBN 9781136346620 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2012 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2359312 ● Sao chép bảo vệ Adobe DRM
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