Peter Kurble & Helena M. Lischka: Trends und Forschung im Marketingmanagement (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Peter Kurble & Helena M. Lischka
Trends und Forschung im Marketingmanagement [PDF ebook]

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غلاف Peter Kurble & Helena M. Lischka: Trends und Forschung im Marketingmanagement (PDF)

Das Lehrbuch stellt die aktuell wichtigsten Trends im Marketing dar. Der besondere Mehrwert besteht darin, dass neben zahlreichen Beispielen zu den Trends ausgewählte Forschungsarbeiten vorgestellt werden, die eine fundierte akademische Befassung mit spezifischen Aspekten der Trends aufzeigen. Somit hat der Leser die Möglichkeit, die Bedeutung der Trends für die aktuelle Realität zu erfahren und darüber hinaus einen Einblick in die wissenschaftliche Befassung mit marketingrelevanten Themen zu bekommen.

€46.22

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لغة ألمانية ● شكل PDF ● صفحات 295 ● ISBN 9783110526097 ● الناشر De Gruyter ● نشرت 2018 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6966192 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Peter Kurble Helena M. Lischka

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