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Peter Kurble & Helena M. Lischka
Trends und Forschung im Marketingmanagement [PDF ebook]

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Cover of Peter Kurble & Helena M. Lischka: Trends und Forschung im Marketingmanagement (PDF)

Das Lehrbuch stellt die aktuell wichtigsten Trends im Marketing dar. Der besondere Mehrwert besteht darin, dass neben zahlreichen Beispielen zu den Trends ausgewählte Forschungsarbeiten vorgestellt werden, die eine fundierte akademische Befassung mit spezifischen Aspekten der Trends aufzeigen. Somit hat der Leser die Möglichkeit, die Bedeutung der Trends für die aktuelle Realität zu erfahren und darüber hinaus einen Einblick in die wissenschaftliche Befassung mit marketingrelevanten Themen zu bekommen.

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Language German ● Format PDF ● Pages 295 ● ISBN 9783110526097 ● Publisher De Gruyter ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6966192 ● Copy protection Adobe DRM

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