Sách điện tử > Khoa học xã hội > Kinh tế > Peter Kurble & Helena M. Lischka: Trends und Forschung im Marketingmanagement (PDF)

Peter Kurble & Helena M. Lischka
Trends und Forschung im Marketingmanagement [PDF ebook]

Ủng hộ

Bìa của Peter Kurble & Helena M. Lischka: Trends und Forschung im Marketingmanagement (PDF)

Das Lehrbuch stellt die aktuell wichtigsten Trends im Marketing dar. Der besondere Mehrwert besteht darin, dass neben zahlreichen Beispielen zu den Trends ausgewählte Forschungsarbeiten vorgestellt werden, die eine fundierte akademische Befassung mit spezifischen Aspekten der Trends aufzeigen. Somit hat der Leser die Möglichkeit, die Bedeutung der Trends für die aktuelle Realität zu erfahren und darüber hinaus einen Einblick in die wissenschaftliche Befassung mit marketingrelevanten Themen zu bekommen.

€46.22

Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!

Ngôn ngữ tiếng Đức ● định dạng PDF ● Trang 295 ● ISBN 9783110526097 ● Nhà xuất bản De Gruyter ● Được phát hành 2018 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6966192 ● Sao chép bảo vệ Adobe DRM

Yêu cầu trình đọc ebook có khả năng DRM

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Peter Kurble Helena M. Lischka

252.480 Ebooks trong thể loại này

Bìa của Guillaume Burghouwt: Airline Network Development in Europe and its Implications for Airport Planning

Guillaume Burghouwt: Airline Network Development in Europe and its Implications for Airport Planning

The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale …

Bìa của David Leyton-Brown: The Utility of International Economic Sanctions

David Leyton-Brown: The Utility of International Economic Sanctions

The debate over the imposition of sanctions against South Africa indicated that economic sanctions had become a controversial feature of the international political scene. This book, first published …

Bìa của Anthony Matthew, MA, MHA Hopper: Continuous Improvement Strategies

Anthony Matthew, MA, MHA Hopper: Continuous Improvement Strategies

During this era of continuous improvement, healthcare organizations need to be staffed by engaged, motivated, and hard-working frontline employees. As these clinical and non-clinical personnel handle …

Bìa của Arvind N. Das: Agrarian Movements in India

Arvind N. Das: Agrarian Movements in India

First published in 1982. In this volume we present a collection of original papers, edited by Arvind N. Das, on agrarian movements in the populous Indian state of Bihar. These movements are traced fr …

Bìa của Edward E. (PanAgora Asset Management, Boston, Massachusetts, USA) Qian: Portfolio Rebalancing

Edward E. (PanAgora Asset Management, Boston, Massachusetts, USA) Qian: Portfolio Rebalancing

The goal of Portfolio Rebalancing is to provide mathematical and empirical analysis of the effects of portfolio rebalancing on portfolio returns and risks. The mathematical analysis answers the quest …

Bìa của Lisa E. Lindgren: Application Servers for E-Business

Lisa E. Lindgren: Application Servers for E-Business

The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-si …

Bìa của Andrea (Cordie Limited, UK) Cordell & Ian (Cordie Limited, UK) Thompson: The Procurement Models Handbook

Andrea (Cordie Limited, UK) Cordell & Ian (Cordie Limited, UK) Thompson: The Procurement Models Handbook

Building from the previous two successful editions, The Procurement Models Handbook is an essential resource for everyone working in the procurement profession, including those selling directly to it …

Bìa của Blanca Jimenez Cisneros & Joan B. Rose: Urban Water Security: Managing Risks

Blanca Jimenez Cisneros & Joan B. Rose: Urban Water Security: Managing Risks

Understanding the impacts of urbanization on the urban water cycle and managing the associated health risks demand adequate strategies and measures. Health risks associated with urban water systems a …

Bìa của Jon M. (Co-Founder, Value Transformation, LLC, Texas, USA) Quigley & Kim L. Robertson: Configuration Management, Second Edition

Jon M. (Co-Founder, Value Transformation, LLC, Texas, USA) Quigley & Kim L. Robertson: Configuration Management, Second Edition

The book provides a comprehensive approach to configuration management from a variety of product development perspectives, including embedded and IT. It provides authoritative advice on how to extend …

Bìa của Monica Wachowicz: Object-Oriented Design for Temporal GIS

Monica Wachowicz: Object-Oriented Design for Temporal GIS

There has been an increasing demand in GIS for systems that support historical data: time-series data as well as mobility information. From a modelling perspective, there are advantages in integratin …

Trang tiếp theo >>>