Rainer Olbrich: Marketing (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Rainer Olbrich
Marketing [PDF ebook]
Eine Einfuhrung in die marktorientierte Unternehmensfuhrung

الدعم

غلاف Rainer Olbrich: Marketing (PDF)

Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Planungsprozesse des Marketing ein. Es vermittelt in besonderer Weise ein klares Grundverständnis der Marketing-Lehre. Zu diesem Zweck werden die Inhalte an übersichtlichen und klaren Planungsschrittfolgen orientiert. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus eignet es sich aufgrund seiner übersichtlichen Schwerpunktlegung auf die wesentlichen marktorientierten Planungsprozesse vorzüglich für die berufsbegleitende Weiterbildung und die unternehmerische Praxis.

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لغة ألمانية ● شكل PDF ● ISBN 9783662084960 ● الناشر Springer Berlin Heidelberg ● نشرت 2013 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6343096 ● حماية النسخ Adobe DRM

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