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Rainer Olbrich
Marketing [PDF ebook]
Eine Einfuhrung in die marktorientierte Unternehmensfuhrung

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Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Planungsprozesse des Marketing ein. Es vermittelt in besonderer Weise ein klares Grundverständnis der Marketing-Lehre. Zu diesem Zweck werden die Inhalte an übersichtlichen und klaren Planungsschrittfolgen orientiert. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus eignet es sich aufgrund seiner übersichtlichen Schwerpunktlegung auf die wesentlichen marktorientierten Planungsprozesse vorzüglich für die berufsbegleitende Weiterbildung und die unternehmerische Praxis.

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Language German ● Format PDF ● ISBN 9783662084960 ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6343096 ● Copy protection Adobe DRM

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