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Rainer Olbrich
Marketing [PDF ebook]
Eine Einfuhrung in die marktorientierte Unternehmensfuhrung

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Hoes van Rainer Olbrich: Marketing (PDF)

Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Planungsprozesse des Marketing ein. Es vermittelt in besonderer Weise ein klares Grundverständnis der Marketing-Lehre. Zu diesem Zweck werden die Inhalte an übersichtlichen und klaren Planungsschrittfolgen orientiert. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus eignet es sich aufgrund seiner übersichtlichen Schwerpunktlegung auf die wesentlichen marktorientierten Planungsprozesse vorzüglich für die berufsbegleitende Weiterbildung und die unternehmerische Praxis.

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Taal Duits ● Formaat PDF ● ISBN 9783662084960 ● Uitgeverij Springer Berlin Heidelberg ● Gepubliceerd 2013 ● Downloadbare 3 keer ● Valuta EUR ● ID 6343096 ● Kopieerbeveiliging Adobe DRM

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