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مؤلف: USA) Kahle Lynn R. (University of Oregon

الدعم

8 كتب إلكترونية بواسطة USA) Kahle Lynn R. (University of Oregon

غلاف Larry Chiagouris & Lynn R. Kahle: Values, Lifestyles, and Psychographics
Larry Chiagouris & Lynn R. Kahle: Values, Lifestyles, and Psychographics
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors — active scholars with both practitioner and academic backgrounds — share an inte …
EPUB
الإنجليزية
DRM
€59.28
غلاف Larry Chiagouris & Lynn R. Kahle: Values, Lifestyles, and Psychographics
Larry Chiagouris & Lynn R. Kahle: Values, Lifestyles, and Psychographics
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors — active scholars with both practitioner and academic backgrounds — share an inte …
PDF
الإنجليزية
DRM
€58.88
غلاف Lynn R. Kahle & Chris Riley: Sports Marketing and the Psychology of Marketing Communication
Lynn R. Kahle & Chris Riley: Sports Marketing and the Psychology of Marketing Communication
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive w …
EPUB
الإنجليزية
DRM
€75.60
غلاف Lynn R. Kahle & Chris Riley: Sports Marketing and the Psychology of Marketing Communication
Lynn R. Kahle & Chris Riley: Sports Marketing and the Psychology of Marketing Communication
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive w …
PDF
الإنجليزية
DRM
€75.88
غلاف Angeline G. Close & Lynn R. Kahle: Consumer Behavior Knowledge for Effective Sports and Event Marketing
Angeline G. Close & Lynn R. Kahle: Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals w …
EPUB
الإنجليزية
DRM
€69.10
غلاف Angeline G. Close & Lynn R. Kahle: Consumer Behavior Knowledge for Effective Sports and Event Marketing
Angeline G. Close & Lynn R. Kahle: Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals w …
PDF
الإنجليزية
DRM
€69.24
غلاف Eda Gurel-Atay & Lynn R. Kahle: Consumer Social Values
Eda Gurel-Atay & Lynn R. Kahle: Consumer Social Values
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global market …
EPUB
الإنجليزية
DRM
€56.89
غلاف Eda Gurel-Atay & Lynn R. Kahle: Consumer Social Values
Eda Gurel-Atay & Lynn R. Kahle: Consumer Social Values
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global market …
PDF
الإنجليزية
DRM
€56.62