Autor: USA) Kahle Lynn R. (University of Oregon

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors — active scholars with both practitioner and academic backgrounds — share an …

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors — active scholars with both practitioner and academic backgrounds — share an …

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive …

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive …

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals …

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals …

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global …

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global …