Autor: USA) Kahle Lynn R. (University of Oregon

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors — active scholars with both practitioner and academic backgrounds — share an inte …

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors — active scholars with both practitioner and academic backgrounds — share an inte …

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive w …

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive w …

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals w …

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals w …

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global market …

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global market …