Catalog > Social Sciences > Economy > ARENS: M: Advertising: 2024 Release ISE (ePUB)

ARENS
M: Advertising: 2024 Release ISE [EPUB ebook]

Support

Cover of ARENS: M: Advertising: 2024 Release ISE (ePUB)

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through Mc Graw Hill Connect, M: Advertising is relevant and engaging for todays business students.

€51.21

Buy this ebook and get 1 more FREE!

Language English ● Format EPUB ● ISBN 9781264595969 ● Publisher McGraw-Hill Education ● Published 2024 ● Downloadable 3 times ● Currency EUR ● ID 9516051 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

258,231 Ebooks in this category

Cover of Sivashankar Krishnamoorthy: Nanomaterials

Sivashankar Krishnamoorthy: Nanomaterials

Nanomaterials are being incorporated into products all around us, having an incredible impact on durability, strength, functionality, and other material properties. There are a vast number of nanomat …

Cover of Janine Berg: Miracle for Whom?

Janine Berg: Miracle for Whom?

Miracle for Whom? offers a fresh and insightful perspective to the debate on rising income inequality in Chile, and on the broader question of how free trade affects the demand for workers in develop …

Cover of Lawrence R. Samuel: Age Friendly

Lawrence R. Samuel: Age Friendly

Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age. ‘Age friendliness’ means being inclusive towards older people as …

Cover of John E. Wagner: Forestry Economics

John E. Wagner: Forestry Economics

Forestry Economics introduces students and practitioners to the economics of managing forests and forest enterprises. The book adopts the approach of managerial economics textbooks and applies this t …

Cover of Frans Doorman: The Common Sense Manifesto

Frans Doorman: The Common Sense Manifesto

The Common Sense Manifesto aims to contribute to sustainable development: the process aimed at creating a society that is economically and socially inclusive and environmentally sustainable. It offer …

Cover of Emre Usenmez: Redesigning Petroleum Taxation

Emre Usenmez: Redesigning Petroleum Taxation

Since its inception some 40 years ago, petroleum-specific taxation in the UK has been subject to numerous modifications. Often these modifications were brought into place not only to sufficiently inc …

Cover of Andrea Bonime-Blanc: Gloom to Boom

Andrea Bonime-Blanc: Gloom to Boom

Leaders – whether in business, government or the nonprofit sector – take risks but often without fully understanding risk at a strategic level. Expanding upon the well-known ‘ESG’ risks, this book ex …

Cover of Edward Uechi: Public Service Information Technology

Edward Uechi: Public Service Information Technology

Public Service Information Technology explains how all areas of IT management work together. Building a computer-based information system is like constructing a house; different disciplines are emplo …

Cover of Mark DeLuzio: Flatlined

Mark DeLuzio: Flatlined

With 30 years of driving Lean transformations under his belt—both in-house at Danaher and as the founder of Lean Horizons—Mark C. De Luzio has a vantage point across a variety of industries. He often …

Cover of John Adair: The Art of Judgment

John Adair: The Art of Judgment

An essential guide for any business leader looking to hone, develop and master the art of judgment. The success of any organization or individual depends upon making good decisions, arrived at throug …