M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through Mc Graw Hill Connect, M: Advertising is relevant and engaging for todays business students.
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язык английский ● Формат EPUB ● ISBN 9781264595969 ● издатель McGraw-Hill Education ● опубликованный 2024 ● Загружаемые 3 раз ● валюта EUR ● Код товара 9516051 ● Защита от копирования Adobe DRM
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