Catalog > Sciences sociales > Economie > ARENS: M: Advertising: 2024 Release ISE (ePUB)

ARENS
M: Advertising: 2024 Release ISE [EPUB ebook]

Support

Couverture du ARENS: M: Advertising: 2024 Release ISE (ePUB)

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through Mc Graw Hill Connect, M: Advertising is relevant and engaging for todays business students.

€51.21

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Langue Anglais ● Format EPUB ● ISBN 9781264595969 ● Maison d’édition McGraw-Hill Education ● Publié 2024 ● Téléchargeable 3 fois ● Devise EUR ● ID 9516051 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

254 716 Ebooks dans cette catégorie

Couverture du Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Couverture du Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Couverture du Kimberly Messer: Falling for Work: A Story of Death and Determination

Kimberly Messer: Falling for Work: A Story of Death and Determination

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

Couverture du Enrico Trevisan: The Irrational Consumer

Enrico Trevisan: The Irrational Consumer

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. En …

Couverture du G. Shawn Hunter: Small Acts of Leadership

G. Shawn Hunter: Small Acts of Leadership

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …

Couverture du Alan S. Gutterman: Managing Sustainability

Alan S. Gutterman: Managing Sustainability

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Couverture du Yared Abayneh (IHE Institute for Water Education, Delft, The Netherlands) Abebe: Modelling Human-Flood Interactions

Yared Abayneh (IHE Institute for Water Education, Delft, The Netherlands) Abebe: Modelling Human-Flood Interactions

The negative impacts of floods are attributed to the extent and magnitude of a flood hazard, and the vulnerability and exposure of natural and human elements. In flood risk management (FRM) studies, …

Couverture du Wallace Garneau: The Way Forward

Wallace Garneau: The Way Forward

This book helps business leaders see how employees, companies, and missions all interact with each other, as well as with society at large, in systems and subsystems at various levels. It helps …