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C. Michael Hall & Richard Mitchell
Wine Marketing [EPUB ebook]

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Cover of C. Michael Hall & Richard Mitchell: Wine Marketing (ePUB)

Whilst
Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ”How to” and ”how not to” case studies based on international examples
* A guide to further reading and websites
* ”Issues to consider when marketing” section as a means of self-evaluation
”Wine Marketing” systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

€61.61

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Format EPUB ● Pages 376 ● ISBN 9781136348792 ● Publisher Taylor and Francis ● Published 2007 ● Downloadable 6 times ● Currency EUR ● ID 2472021 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

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