Whilst
Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ”How to” and ”how not to” case studies based on international examples
* A guide to further reading and websites
* ”Issues to consider when marketing” section as a means of self-evaluation
”Wine Marketing” systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Format EPUB ● Pagini 376 ● ISBN 9781136348792 ● Editura Taylor and Francis ● Publicat 2007 ● Descărcabil 6 ori ● Valută EUR ● ID 2472021 ● Protecție împotriva copiilor Adobe DRM
Necesită un cititor de ebook capabil de DRM