Whilst
Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ”How to” and ”how not to” case studies based on international examples
* A guide to further reading and websites
* ”Issues to consider when marketing” section as a means of self-evaluation
”Wine Marketing” systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ”How to” and ”how not to” case studies based on international examples
* A guide to further reading and websites
* ”Issues to consider when marketing” section as a means of self-evaluation
”Wine Marketing” systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
€60.79
Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!
Формат EPUB ● Сторінки 376 ● ISBN 9781136348792 ● Видавець Taylor and Francis ● Опубліковано 2007 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2472021 ● Захист від копіювання Adobe DRM
Потрібен читач електронних книг, що підтримує DRM
Більше електронних книг того самого автора / Редактор
251 969 Електронні книги в цій категорі
