Cath Senker
McDonald’s [PDF ebook]

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Cover of Cath Senker: McDonald's (PDF)

Discover the incredible story behind the world’s largest fast food brand. Find out how Mc Donald’s grew from a single restaurant into a globe-dominating chain. This book reveals: a- The bright business minds behind Mc Donald’s remarkable rise. a- How the company’s famous products-from the Big Mac to the Happy Meal-came to be. a- Which marketing and public relations strategies turned Mc Donald’s into a powerful brand. From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at Mc Donald’s and at the fast food industry as a whole.

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Format PDF ● Pages 32 ● ISBN 9781512405934 ● Publisher Lerner Publishing Group ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 5034438 ● Copy protection Adobe DRM

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