Cath Senker 
McDonald’s [PDF ebook] 

Discover the incredible story behind the world’s largest fast food brand. Find out how Mc Donald’s grew from a single restaurant into a globe-dominating chain. This book reveals: a- The bright business minds behind Mc Donald’s remarkable rise. a- How the company’s famous products-from the Big Mac to the Happy Meal-came to be. a- Which marketing and public relations strategies turned Mc Donald’s into a powerful brand. From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at Mc Donald’s and at the fast food industry as a whole.