Discover the incredible story behind the world’s largest fast food brand. Find out how Mc Donald’s grew from a single restaurant into a globe-dominating chain. This book reveals: a- The bright business minds behind Mc Donald’s remarkable rise. a- How the company’s famous products-from the Big Mac to the Happy Meal-came to be. a- Which marketing and public relations strategies turned Mc Donald’s into a powerful brand. From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at Mc Donald’s and at the fast food industry as a whole.
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格式 PDF ● 网页 32 ● ISBN 9781512405934 ● 出版者 Lerner Publishing Group ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 5034438 ● 复制保护 Adobe DRM
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