While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in forma
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Language English ● Format PDF ● Pages 130 ● ISBN 9781498722391 ● Publisher CRC Press ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 7125335 ● Copy protection Adobe DRM
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