Catalog > Social Sciences > Economy > Christoph Burmann & Manfred Kirchgeorg: Marketing Arbeitsbuch (ePUB)

Christoph Burmann & Manfred Kirchgeorg
Marketing Arbeitsbuch [EPUB ebook]
Aufgaben – Fallstudien – Losungen

Support

Cover of Christoph Burmann & Manfred Kirchgeorg: Marketing Arbeitsbuch (ePUB)

Das Arbeitsbuch gibt Studenten die Möglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausführliche Musterlösung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prüfungsvorbereitung: Studenten können das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Für die 11. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst.

€33.50

Buy this ebook and get 1 more FREE!

Language German ● Format EPUB ● ISBN 9783834938633 ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6363626 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Christoph Burmann Manfred Kirchgeorg Heribert Meffert

254,716 Ebooks in this category

Cover of Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Cover of Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Cover of W.B Phillips: How Department Stores Are Carried On

W.B Phillips: How Department Stores Are Carried On

"How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a p …

Cover of Michelle Limenta: WTO Retaliation

Michelle Limenta: WTO Retaliation

The central point of this book concerns three main issues: the problems of WTO retaliation, the question of the effectiveness of retaliation, and the purposes of retaliation. WTO retaliation is often …

Cover of Birgit Hegge: SME''s and European Integration

Birgit Hegge: SME”s and European Integration

In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explai …

Cover of Marc Wright: Gower Handbook of Internal Communication

Marc Wright: Gower Handbook of Internal Communication

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication”s continued growth as a management discipline. It is aimed at leaders who want in …

Cover of Subhajit Basu: Global Perspectives on E-Commerce Taxation Law

Subhajit Basu: Global Perspectives on E-Commerce Taxation Law

In its most advanced form, e-commerce allows unidentified purchasers to pay obscure vendors in ”electronic cash” for products that are often goods, services and licenses all rolled into one. This b …

Cover of Mr Nik Mahon: Basics Advertising 03: Ideation

Mr Nik Mahon: Basics Advertising 03: Ideation

Idea generation is arguably the most vital part of the advertising process – and can be the most demanding. This book provides an essential introduction to the process of generating creative advertis …

Cover of Gerald R Pieters: The Ever Changing Organization

Gerald R Pieters: The Ever Changing Organization

If you are: overwhelmed by the amount of change and the difficulty in making it happen, finding failure – or limited success – with the implementation of changes, disappointed in the growth or financ …

Cover of Michael D. S. Harris: The Business Value of Software

Michael D. S. Harris: The Business Value of Software

In business, driving value is a key strategy and typically starts at the top of an organization. In today’s digital age, driving software value is also an important, and often overlooked, key strateg …