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Christoph Burmann & Manfred Kirchgeorg
Marketing Arbeitsbuch [EPUB ebook]
Aufgaben – Fallstudien – Losungen

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Cover von Christoph Burmann & Manfred Kirchgeorg: Marketing Arbeitsbuch (ePUB)

Das Arbeitsbuch gibt Studenten die Möglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausführliche Musterlösung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prüfungsvorbereitung: Studenten können das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Für die 11. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst.

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Sprache Deutsch ● Format EPUB ● ISBN 9783834938633 ● Verlag Gabler Verlag ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6363626 ● Kopierschutz Adobe DRM

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