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Claudia Fantapie Altobelli & Matthias Sander
Internet-Branding [PDF ebook]
Marketing und Markenführung im Internet

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Table of Content

Frontmatter — Vorwort — Inhaltsverzeichnis — Abbildungsverzeichnis — Tabellenverzeichnis — 1. Einführung — 2. Grundlagen des Internet-Branding — 3. Internet-Marketing — 4. Markenführung im Internet — 5. Integriertes Internet-Branding — 6. Organisatorische Implikationen des Internet-Branding — Literaturverzeichnis — Sachverzeichnis — Backmatter

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Language German ● Format PDF ● Pages 236 ● ISBN 9783110503968 ● File size 60.1 MB ● Publisher De Gruyter ● City Berlin/München/Boston ● Published 2018 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 6644995 ● Copy protection Adobe DRM

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