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Claudia Fantapie Altobelli & Matthias Sander
Internet-Branding [PDF ebook]
Marketing und Markenführung im Internet

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Capa do Claudia Fantapie Altobelli & Matthias Sander: Internet-Branding (PDF)

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Frontmatter — Vorwort — Inhaltsverzeichnis — Abbildungsverzeichnis — Tabellenverzeichnis — 1. Einführung — 2. Grundlagen des Internet-Branding — 3. Internet-Marketing — 4. Markenführung im Internet — 5. Integriertes Internet-Branding — 6. Organisatorische Implikationen des Internet-Branding — Literaturverzeichnis — Sachverzeichnis — Backmatter

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Língua Alemão ● Formato PDF ● Páginas 236 ● ISBN 9783110503968 ● Tamanho do arquivo 60.1 MB ● Editora De Gruyter ● Cidade Berlin/München/Boston ● Publicado 2018 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 6644995 ● Proteção contra cópia Adobe DRM

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