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Claudia Fantapie Altobelli & Matthias Sander
Internet-Branding [PDF ebook]
Marketing und Markenführung im Internet

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Das E-Book Internet-Branding wird angeboten von De Gruyter und wurde mit folgenden Begriffen kategorisiert:
Internet, Marketing

€29.95

Inhaltsverzeichnis

Frontmatter — Vorwort — Inhaltsverzeichnis — Abbildungsverzeichnis — Tabellenverzeichnis — 1. Einführung — 2. Grundlagen des Internet-Branding — 3. Internet-Marketing — 4. Markenführung im Internet — 5. Integriertes Internet-Branding — 6. Organisatorische Implikationen des Internet-Branding — Literaturverzeichnis — Sachverzeichnis — Backmatter

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Sprache Deutsch ● Format PDF ● Seiten 236 ● ISBN 9783110503968 ● Dateigröße 60.1 MB ● Verlag De Gruyter ● Ort Basel/Berlin/Boston ● Erscheinungsjahr 2018 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 6644995 ● Kopierschutz Adobe DRM

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