Catalog > Social Sciences > Economy > David A. Aaker & Christine Moorman: Strategic Market Management (ePUB)

David A. Aaker & Christine Moorman
Strategic Market Management [EPUB ebook]

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Cover of David A. Aaker & Christine Moorman: Strategic Market Management (ePUB)

Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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Language English ● Format EPUB ● ISBN 9781119392224 ● Publisher Wiley ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 9420517 ● Copy protection Adobe DRM

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