Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
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语言 英语 ● 格式 EPUB ● ISBN 9781119392224 ● 出版者 Wiley ● 发布时间 2017 ● 下载 3 时 ● 货币 EUR ● ID 9420517 ● 复制保护 Adobe DRM
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