Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
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Limba Engleză ● Format EPUB ● ISBN 9781119392224 ● Editura Wiley ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 9420517 ● Protecție împotriva copiilor Adobe DRM
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