The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
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格式 EPUB ● 网页 304 ● ISBN 9781040082553 ● 出版者 Taylor & Francis ● 发布时间 2008 ● 下载 3 时 ● 货币 EUR ● ID 9353810 ● 复制保护 Adobe DRM
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