With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!New Updated Edition, 2019.Dr David Halpern, behavioural scientist and head of the government’s Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
Buy this ebook and get 1 more FREE!
Language English ● Format EPUB ● ISBN 9780753551387 ● Publisher Ebury Publishing ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 4480029 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader