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David Halpern
Inside the Nudge Unit [EPUB ebook]
How small changes can make a big difference

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的封面 David Halpern: Inside the Nudge Unit (ePUB)

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!New Updated Edition, 2019.Dr David Halpern, behavioural scientist and head of the government’s Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

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语言英语 ● 格式 EPUB ● ISBN 9780753551387 ● 出版者 Ebury Publishing ● 发布时间 2015 ● 下载 3 时 ● 货币 EUR ● ID 4480029 ● 复制保护 Adobe DRM

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