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David Halpern
Inside the Nudge Unit [EPUB ebook]
How small changes can make a big difference

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Portada de David Halpern: Inside the Nudge Unit (ePUB)

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!New Updated Edition, 2019.Dr David Halpern, behavioural scientist and head of the government’s Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

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Idioma Inglés ● Formato EPUB ● ISBN 9780753551387 ● Editorial Ebury Publishing ● Publicado 2015 ● Descargable 3 veces ● Divisa EUR ● ID 4480029 ● Protección de copia Adobe DRM

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