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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Cover von Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Märkten wird berücksichtigt.

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Sprache Deutsch ● Format PDF ● ISBN 9783662079843 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6595472 ● Kopierschutz Adobe DRM

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