E-bok > Samhällsvetenskap > Ekonomi > Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

Stöd

Omslag till Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Märkten wird berücksichtigt.

€43.53

Köp den här e-boken och få 1 till GRATIS!

Språk Tyska ● Formatera PDF ● ISBN 9783662079843 ● Utgivare Springer Berlin Heidelberg ● Publicerad 2013 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6595472 ● Kopieringsskydd Adobe DRM

Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

Claudia Fantapie Altobelli Ralph Berndt Matthias Sander

252 708 E-böcker i denna kategori

Omslag till Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest te …

Omslag till Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Omslag till Bernadette Albert & Ruth Dowson: Event Planning and Management

Bernadette Albert & Ruth Dowson: Event Planning and Management

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by …

Omslag till P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Omslag till Janet Morrison: The Global Business Environment

Janet Morrison: The Global Business Environment

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its …

Omslag till Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

Omslag till Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

Omslag till Grace Ann (New Mexico State University, USA) Rosile: Tribal Wisdom for Business Ethics

Grace Ann (New Mexico State University, USA) Rosile: Tribal Wisdom for Business Ethics

Long before Columbus, American Indians had trading routes all across the Americas. How did they maintain this extensive network of trading relationships through the centuries? In this ground-breaking …

Omslag till Suchand Datta & Prahlad Deb: Spices

Suchand Datta & Prahlad Deb: Spices

Indian spices are famous across the globe and have attracted food lovers for ages. With the increasing awareness of health through foods, people are now more conscious about the health and nutraceuti …

Omslag till Ronnie G. Lucas: Sankofa Business Alliance: 'Revolutionary Strategies for Black Economic Growth

Ronnie G. Lucas: Sankofa Business Alliance: ’Revolutionary Strategies for Black Economic Growth

The book explains the enormous potential associated with doing business in Africa and why African-Americans should take a proactive role in Africa”s development. Subsequently, African-Americans” …

Nästa sida >>>