Ebook > Ciências sociais > Economia > Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

Apoio

Capa do Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Märkten wird berücksichtigt.

€43.53

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato PDF ● ISBN 9783662079843 ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6595472 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Claudia Fantapie Altobelli Ralph Berndt Matthias Sander

252.708 Ebooks nesta categoria

Capa do Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Capa do P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Capa do Janet Morrison: The Global Business Environment

Janet Morrison: The Global Business Environment

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its …

Capa do Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

Capa do Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

Capa do Grace Ann (New Mexico State University, USA) Rosile: Tribal Wisdom for Business Ethics

Grace Ann (New Mexico State University, USA) Rosile: Tribal Wisdom for Business Ethics

Long before Columbus, American Indians had trading routes all across the Americas. How did they maintain this extensive network of trading relationships through the centuries? In this ground-breaking …

Capa do Suchand Datta & Prahlad Deb: Spices

Suchand Datta & Prahlad Deb: Spices

Indian spices are famous across the globe and have attracted food lovers for ages. With the increasing awareness of health through foods, people are now more conscious about the health and nutraceuti …

Capa do Janice Brantle: So You Finished Your Masterpiece Now What : A Guide to Self Publishing On a Budget

Janice Brantle: So You Finished Your Masterpiece Now What : A Guide to Self Publishing On a Budget

Have you slaved over a book that you’ve written, made sure it’s perfect and then had no idea what to do next? If you are a new author you have various options for publishing, however the traditional …

Capa do Robert Steuernagel: Who''s Gonna Drive You Home Tonight? How Driverless Cars Wil Reshape Our Society

Robert Steuernagel: Who”s Gonna Drive You Home Tonight? How Driverless Cars Wil Reshape Our Society

A view of the broad changes that will occur in our society with driverless cars, beyond the obvious benefits of drastically reducing deaths and injuries from automobile accidents. The automobile”s …

Capa do Jin Lee: Perfect Sport Betting System

Jin Lee: Perfect Sport Betting System

Is a splendid book which features an incredible betting system for European football. Read the book and …

Próxima página >>>