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Dieter Wolf
Pharma Marketing [EPUB ebook]
Einführung und Überblick über Pharma Marketing und Pharma Markt Deutschland

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Cover von Dieter Wolf: Pharma Marketing (ePUB)

Entwicklung und Vermarktung von Arzneimittel in Deutschland. Einführung und Überblick über Pharma Marketing und Pharmamarkt Deutschland. Pharma Weltmarkt. Arzneimittelpreise/ Kostenerstattung. Rollen der Beteiligten: Patient, Arzt, Apotheke, Krankenhaus, Pharmaindustrie, Krankenkassen. Kooperationen im Pharmabereich, Biosimilars
Digitalisierung im Gesundheitswesen/Pharma Marketing

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Über den Autor

Der Autor ist Diplomchemiker mit langjähriger Erfahrung im Bereich Produktentwicklung für Konsumgüter und verschiedenen marketingnahen Funktionen in der pharmazeutischen Industrie. Diese umfassen Lizenzen, Geschäftsentwicklung sowie Lohnherstellung für Biopharmazeutika.

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Sprache Deutsch ● Format EPUB ● Seiten 196 ● ISBN 9783746041155 ● Dateigröße 0.8 MB ● Verlag Books on Demand ● Erscheinungsjahr 2017 ● Ausgabe 4 ● herunterladbar 24 Monate ● Währung EUR ● ID 6839527 ● Kopierschutz Soziales DRM

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