Doug Millison & Michael Moon 
Firebrands: Building Brand Loyalty in the Internet Age [EPUB ebook] 

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …

Examines the nature and the mode of operation of the centrally planned economy, assessing its strengths and the weaknesses that eventually led to its demise. …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

This comprehensive treatment of the subject assesses the performance characteristics needed for application plus the preformance properties of generic sealants. Illustrated with 100 photos as well as …

Based on the concept of corporate social responsibility, this book analyses modern approaches adopted by mining companies that could minimise negative impacts of mining and enhance positive benefits …

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

A facility-wide improvement initiative is expensive in terms of both time and money. Perhaps the most disappointing thing about them is that they often end up as temporary measures that may produce e …

Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conference …