Doug Millison & Michael Moon 
Firebrands: Building Brand Loyalty in the Internet Age [EPUB ebook] 

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies …

This title was first published in 2001: Does the non-farm sector offer new hope for rural Africa? In the face of economic crisis and restructuring across Africa, small-scale enterprise has come to pl …

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

First published in 2004, this volume recognises that, as society changes, so must its organisations; as organisations change, so must their management competencies. The requirement for organisations …

This book brings together current knowledge of terrestrial C sequestration in Central Asia. The themes treated include: biophysical environments, water resources, sustainable agriculture, soil degrad …