Doug Millison & Michael Moon 
Firebrands: Building Brand Loyalty in the Internet Age [EPUB ebook] 

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Interconnecting the fundamentals of supercritical fluid (SCF) technologies, their current and anticipated utility in drug delivery, and process engineering advances from related methodological domain …

This is the book you will need if you are considering setting up your own business. It is aimed at the new business owner who has a lot of questions to ask. It has been written by a successful busine …

Gas Mixtures provides practical suggestions and calculations for producing multicomponent test gas atmospheres. General topics addressed include sorbent evaluation, methods development, dosimeter tes …

The Audit Value Factor: Making Management’s Head Turn empowers readers with a systematic method to build and maintain a value-centric internal audit organization. The book explores how to identify, q …

The performance of megaprojects is questionable, and a large percentage of them fail in one dimension or another. The challenges that contribute to these failures are known. Then why do these project …

Research in cognitive science over the last 30 years shows much of what we know about culture in the business world is based on myth, wishful thinking, outdated science, or is just plain wrong. This …

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainabil …

The twenty-first century is a time of intensifying competition and progressive digitization. Individual employees, managers, and entire organizations are under increasing pressure to succeed. Th …